Developers eye 31ha Snells Beach estate

An expansive waterfront landholding for sale on the edge of a growing North Auckland coastal town presents a rare opportunity to be explored by land bankers and developers.

Historically the home of an original family farm, the more than 31-hectare Snells Beach property known as Dawson Road Estate offers sweeping views from elevated land immediately overlooking Mahurangi Harbour.

It sits on the edge of the existing urban footprint, directly beside the established Kia Kaha Drive residential subdivision in an area benefiting from recent substantial infrastructure investment. The land comes with riparian access to the harbour and is within a short walk of Snells Beach Primary School, the town shopping centre, and the family-friendly beach.

Currently rural-zoned, the land may have long-term potential for rezoning. Bayleys salesperson Marty van Barneveld said the possibilities were underpinned by compelling fundamentals.

“This large freehold waterfront expanse is a generational landholding underpinned by location, infrastructure investment and long-term growth potential.

“As such, it will be eyed by future-focused land bankers or developers investigating longer term potential for a coastal subdivision opportunity on a much-loved stretch of coast.

“Astute buyers will recognise the scale and coastal position of Dawson Road Estate, which provides an opportunity to work through the relevant channels with Council to potentially create a master-planned housing development,” van Barneveld said.

He said reports from two external consultants, available on request, confirm the fundamentals of the property.

Van Barneveld said infrastructure investment further supported this outlook, including this year’s upgrade of Snells Beach Wastewater Treatment Plant and planned transport improvements such as the connection of Matakana Link Road to Sandspit Road.

The gentle contour of the land provided natural elevation across the site, maximising usability and views, elevated above the immediate foreshore, he said.

The Dawson Road property spans two freehold titles, with three existing homes, other buildings, and a farm operation, offering new owners the ability to earn holding income – or accommodation – while they think strategically about its long-term future.

Van Barneveld said residential demand was underpinned by an attractive location defined by lifestyle and convenience.

“Set within a peaceful coastal community, Snells Beach offers a relaxed lifestyle with boating, beaches, and connection to the wider Mahurangi Coast, all within around 75 minutes of central Auckland.

“With Snells Beach Primary School just a short distance away and rapid growth in nearby Warkworth, the fundamentals supporting potential future development and land banking are favourable.

“Whether held as a generational asset, lifestyle retreat, or possible future subdivision opportunity, this is a rare chance to secure a legacy property in one of Auckland’s most naturally beautiful coastal locations,” he said.

The property at 77 and 109-110 Dawson Road, Snells Beach, is being offered to new owners by deadline private treaty closing on Thursday 28 May, through Marty van Barneveld of Bayleys in the North.