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Rural Insight lifestyle market sector report H2 2024

Wider lifestyle market starting to recover

Independent forecasters are typically predicting residential property prices will rise over the next 2 years. Strong migration and constrained housing supply are likely to continue to drive long-term price growth, having an influence on the lifestyle market.

Interest rates the one to watch

Interest rates are starting to reduce in response to lower levels of inflation and will remain a key pressure point for buyer. They will likely remain the primary influence on the lifestyle property market in the short-term.

Elevated stock on market

Higher levels of homes on the market has added choice for buyers. Smart marketing campaigns remain critical for attracting attention and standing out in a crowded market.

Outlook for the next 12 months

Higher value properties remain attractive

Lifestyle properties with unique and high-spec homes continue to be in demand. Coastal locations and architecturally designed homes, alongside amenities like pools, ponds, ancillary buildings (sheds) and equestrian facilities are expected to remain standout drivers.

Remote working and connectivity extends buyer reach

A combination of improved connectivity coupled with a greater acceptance for working-from-home trends will continue to enable lifestyle ownership for a more diverse buyer pool. The search areas for some buyers will expand as they become less constrained by driving distances.

Lifestyle owners remain watchful

The government’s changes to regulations and investment priorities remain on the radar for lifestyle property owners. Key areas to watch are interventions around the zoning of land and availability of infrastructure to service development on the edge of urban areas.

View the full report here.

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